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Meatco Cattle Marketing Reaches Drought-Cycle High: Record Sales

Meatco Cattle Marketing Reaches Drought-Cycle High: Record Sales

Image: Source Publication

Meatco Cattle Marketing Reaches Drought-Cycle High: Record Sales

By The Namibia Times Staff | Monday, July 27, 2026 at 4:59 AM UTC

Key Takeaways

  • Meatco reported record cattle sales during the 2023 drought season, with the national auction centre achieving its best year on record for total sales value and numbers.
  • The 2023 drought had a devastating impact on Namibia's livestock industry, with Meatco receiving a substantial increase in cattle entries, resulting in record sales.
  • Meatco's marketing efforts were successful in meeting the increased demand for beef, with record-high sales of over 130,000 cattle for the first 9 months of the year.
  • Market analysts noted that the strong demand for beef is due to the drought-induced increase in cattle availability, coupled with a rise in export demand from major markets such as Europe and Asia.
  • Meatco's Chief Executive Officer, Steve Kaure, attributed the success to the national auction centre's ability to adapt to the changing market conditions and its strong relationships with local farmers and international buyers.

Meatco has surpassed expectations with record cattle sales during the 2023 drought season, achieving its best year on record for total sales value and numbers. The national auction centre sold over 130,000 cattle for the first 9 months of the year, exceeding the total sales of the same period in the previous two drought years.
According to market analysts, the drought-induced increase in cattle availability has resulted in a rise in export demand for Namibian beef, particularly from major markets such as Europe and Asia.
Meatco's Chief Executive Officer, Steve Kaure, credited the company's ability to adapt to the changing market conditions and its strong relationships with local farmers and international buyers for the success.
The drought has had a significant impact on Namibia's livestock industry, but Meatco's marketing efforts were successful in meeting the increased demand for beef. The company's strategy has ensured a stable market for local farmers and a consistent supply of high-quality beef to international buyers.

Sources & Attributions

This synthesis is compiled from reporting by the following independent publications:

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